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The Significance of Video on Social Media

You have a few seconds, often fewer, to capture someone’s attention as they’re scrolling through their feed. Because it moves, displays, and can retain a viewer’s attention longer than a motionless picture or block of text, video deserves those seconds.

This isn’t about following trends if you operate a company. It’s about presenting what you have in a manner that people can immediately relate to. Before someone ever visits your website, a little video may demonstrate a product in action, provide a voiceover, or take them step-by-step through an instruction manual.

Start With Identifying Your Audience

If you don’t know who you’re speaking to, the rest won’t matter. A parent studying a major purchase will not benefit from the same video that works for a college student seeking rapid answers.

Prior to pressing record, inquire:

• What need or issue does this individual have?
• How long do they think I’ll have?
• Do they need a more thorough explanation or some brief tips?

The length of the film, the ideal style, and even the platform to share it on will all be determined by your responses.

Make the Point Clearly Known Right Away

There should only be one major point in your video, not three. Don’t wait for the “big reveal”; start with that moment in the first few seconds. People will move on if they are unable to immediately understand the purpose of the film.

Consider your structure as follows:

• Hook them right away with the key idea.
• Provide a demonstration, illustration, or justification of the value.
• Put the next action you want them to do at the end.

Adapt the Video to the Platform

Every platform has unique customs:

• Instagram and TikTok are quick, vertical, and eye-catching. Excellent for brief stories, fast advice, and product demonstrations.
• Facebook: Videos on Facebook are a little bit longer, but they may tell a narrative and spark conversation in the comments.
• LinkedIn: Professional, lucid films that impart knowledge or provide insights.
• YouTube: Longer videos where you may elaborate, describe a procedure, or respond to a series of queries.

If you share the same movie on many platforms, at least modify the opening and format to suit the platform’s user base.

Silent Viewing Design

A lot of people, particularly on mobile devices, view videos without sound. If they can’t hear it, make sure they can still follow along. To ensure that the message is understood even while muted, use text overlays, subtitles, and unambiguous images.

Make It Simple for Viewers to Take Action

Say something if you want someone to comment. Tell them where to go if you want them to visit your website. Don’t let them wonder what will happen next. They are more inclined to act if you are clear and precise.

Simple calls to action examples include:

• “Click here to download the free guide.”
• “Post your query in the comments section below.”
• “View our profile to learn more.”

Post Frequently Rather Than At Random

While a single video may get notice, it is a consistent stream of valuable material that helps people remember you. While posting every day is not necessary, having a strategy will let your audience know that you are engaged and committed to being there for them.

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